I’m at work and didn’t get a tee up for you last night… sorry. But here’s something interesting about sustainable, eco-friendly tree hugger shit you can read today. It’s about an awareness that goes beyond t-shirts, but the discussion is centered around them because “[a t-shirt] means something to everyone, engaging with experts at the forefront of sustainable design, high street clothing manufacturers, squatters in Amsterdam and grannies in Scotland.”
On February 27th, 2006 Indigo Clothing said:
Interesting link Nick.
Nice idea in principle but the reality in the promotional clothing industy is different, well certainly in the UK anyway. Moreover , the public’s reference price for a t-shirt ,even an organic one ,is still low. In general, a punter will only pay up to 25 GBP for a t-shirt made a private label. By the time you tick as many eco-boxes as these guys want to tick then this project may be unviable.