Brand New Intention has one of those high falutin’ well-meaning, copy-writer-filled home pages. It could turn you off immediately (especially if phrases like high quality products make your head explode – I mean, who would advertise selling shoddy schleck, even if they were?). To whit as they say in legal circles, ‘We bring you a collection of diverse creative projects and high quality products from artists and designers like ourselves. Not only are we all about creativity and innovation, but Brand New Intention prides itself on the ability to blend thought-provoking art with well-thought design and production. From time to time, we will release fresh new works by artists in several areas of design and art.’

Okay, get past that and you’re into style nirvana, and you can forgive the terrible words. This is a blindingly good T-shirt. Nice styling, strong colours, well photographed (even if it does look like somebody is pulling the model’s head up by his hair, possibly to cut his throat in a Sweeney Todd homage), and excellent design - looks great from a distance and just improves the closer you get to the intricate detailing.

But beyond the tee, there’s the potential freebie and that’s where Brand New Intention shows that while it might be crap at words, it’s excellent at marketing. Each T-shirt you buy (and there’s another good one in black with an aces and 8s design) gives you an entry to win one of these little beauties.

I mean, what are you supposed to do? There’s no way out, is there? Given the choice between winning and not winning, well … you know you can’t resist. You KNOW you can’t resist. You KNOW you CAN’T resist.

Fiendishly clever bucky lastards, aren’t they?

Posted by kay, who thinks the mini-munnys are kawai …

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