There are winners and losers at every Oscars ceremony – Meryl Streep seems doomed never to get there while Sean Penn was a definite outsider for his golden mannequin. But for Just Be T-shirts, the Oscar gold doesn’t come on the night, it’s going to happen, Michelle Pratt-Lienhart hopes, when the paparazzi catch some Oscar winner or loser wearing a Just Be tee around town.

This is because Michelle, being a smart cookie, managed to get her T-shirts into fifty official Oscar Night Party goody bags. The booty bonus is handing out to the stars BEFORE the awards are televised, so we don‘t see them tramping down the red carpet with their sacks of freebies.

Michelle got lucky when she saw a Tweet posted by a marketing company who were trolling for specialist products to put in the gift bags and her positive message T-shirts were a big hit with them – whether the slogans Be Dignified and Be Organic or Be Muddy for dirt bike enthusiasts will be a big hit with Brangelina and Mickey Rourke remains to be seen. Pratt-Lienhart is hoping that social networking will promote her business as she uses the brand website to get buyers to suggest new slogans, post pictures and tell their own stories. blah blah blah

I’m not fond of the amount of pink that appears in some of the Just Be tees, but I did like the dirt bike version which has a nice vertical image which is macho enough for guys but clever enough to work for gals too.

Post by Kay, who watched the Oscars in her jammies

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