Investment Tees – more value than your subprime mortgage!
Saturday, June 27, 2009 7:32Life is getting tough. Folk can’t afford to buy clothes for work and home, so what to do?
One answer is to upgrade, not downgrade, your wardrobe and on that basis the T-shirts sold by Nau are an investment. They are not cheap. I’ll say that again. They are not cheap. $55 for a basic tee sounds crazy, I know, if you can’t find $10 for a pizza, but bear with me, there’s logic to this.
Cheap tees are not an investment. They look good for a couple of weeks, a couple of months if you’re fussy about how you wash and store them, and then they are only fit for TV nights in. But a top quality T-shirt should last you several years and if the styling is absolutely classic, will look good for that whole time.
So to Nau – this women’s T-shirt is made from 100% organic cotton, which is planet saving, so that’s already an investment in karma. More fashion-focused details are that it has slight pleats at the neckline and a three-quarter length sleeve that is also slightly gathered so that the effect is more tailored and snugger where it matters, eliminating the risk of sag and drag, those twin markers of Tee senility. In black, white and dark gray (they call them caviar, pure and twilight – pretentious, eux?) it’s a good start to a capsule wardrobe that could carry a cash-light fashionista through the tough year ahead. Worn with jeans this will look good, but with an office skirt, it’ll upgrade to smart without looking like you’re trying to double up your wardrobe use, even if you are.
Post by Kay who knows where her money goes … but still can’t stop it going.
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November 2nd, 2009 at 12:19 am
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MDurkee says:
September 12th, 2011 at 9:01 pm
I like the idea of investment t-shirts. We created a similar thing with the idea of men’s collections of t-shirts. Not only do men collect t-shirts but buy them with their favorite collections portrayed on them. We made ours with a heavy 10 oz custom cotton fabric so the valuable collection will last a long time. We have currently been able to offer these at a fairly resonable price starting at $20 for the blank ones and $25 for the vintage style prints. Since men tend to hang on to their clothes longer, we feel that this answers a need out there.