More Lazy T-shirts
Saturday, October 17, 2009 6:04
I’m very keen on Plain Lazy (and their sister label: Lazy Lady) because I think their relaxed attitude to life is really worth supporting although they do have one of those ‘about us’ statements that make me cringe – this is it:
Mission – Plain Lazy is now poised for rapid International expansion. The ethos of the brand is being spread around the world, boosting worldwide demand for an increasing range of functional and fashionable products. The brand is always looking for ways of making life lazier without compromising the quality of the product.
Hmm, I can’t help thinking that this was written by a PR person who knows very little about T-shirts, and how does the company balance this laid-back lifestyle thing, with ‘rapid international expansion’? You’d have thought they’d want gentle word-of-mouth expansion, wouldn’t you? Anyway, enough of their power crazed rhetoric, here’s my T-shirt pick.
It comes in light pink and the legend reads ‘Campaign for the five-day weekend’ (what a great idea) which is a nice witty little commentary on the campaigning T-shirts that get shoved in your face (sometimes literally when you’re not exceptionally tall and standing in the queue for coffee) on a daily basis.
Post by Kay, who’s a post-graduate slacker …
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Larry says:
November 11th, 2009 at 1:48 pm
Thanks for the post. Yeah it is a bit cringy that bit. I’ll take a look at it and maybe steal your gentle word-of-mouth expansion bit!