Apocalypse Now T-shirt

Kay — Wed, 09 Sep 2009 16:54:18 +0000

Tonic got in touch to tell us they have a summer sale on. Sadly, they have only two women’s T-shirts, one of which, the ‘Brucie’ we’ve covered before (I can’t help feeling that there’s some kind of discrimination going on here, ten male to two female Tees) so I was a little bummed out.

Then I found this faintly menacing homage to Frances Ford Coppola’s iconic film. Tonic say it’s ethically sourced, which is ironic, given the lack of ethics portrayed in the film it pays tribute to, but it’s a really nice fall/winter T-shirt, in silver-gray, with a simple helicopter motif. It’s classed as male, but it comes in a small which would fit many women, I think.

I know you only want to know about the sale, so the skinny is that it’s 25% off Tonic items with free worldwide delivery – but not by helicopter gunship, I don’t suppose (although that could be fun, in a freaky way). And I’ve just worked out why there are only two women’s tees and ten men’s. It’s because women wear and wash and men only wash when all the T-shirts have been worn!

Post by Kay, who could have been a Top Gun, if it weren’t for a small matter of gender …

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Tonic and Donna Karan: Save the Planet and Spend your way out of the Recession T-shirt

Kay — Fri, 24 Apr 2009 07:54:33 +0000

If you have $65 to spare and fancy giving the planet and the economy a helping hand, Donna Karan and Tonic have the answer. It’s four limited edition teeshirts that are 70% bamboo, 30% organic cotton and based on four key themes: Well-being, Save Our Planet, Preserving Cultures, and Future for Our Children.

Designed by Ms Karan, 10% (yes, it’s % day here at Teejunkie, see how many times I can get the symbol into one post!) will go to her foundation for good works, Urban Zen, while a further 10% (another one!) goes to Tonic’s own charity where customers and staff decide who gets the moolah. I suppose you could offer to pay 20% less for your tee and clean up your own street, or plant a few trees, but they might not take too kindly to eco-entrepreneurship from customers. I dunno, worth a try?

This T-shirt is available in black, green and white – the reason I picked it out of the bunch is there’s a nostalgic feel to it, the lettering looks like a saloon bar sign from the Old West, and it works nicely with (ahem) the female form. Of course, for $65 you might feel it should wash the dishes and walk the dog too, but just think of all the good your money is doing …