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All profits to NHS charities and Cavell Nurses' Trust

by C2O ADMINS on March 30, 2020

UK based Clothes2order has launched a new venture aiming to raise £1m for NHS and nursing charities. offers t-shirts with positive messages – celebrating our NHS, bringing a smile and promoting social distancing messaging. 

All profits from the website will be donated to NHS charities and Cavell Nurses’ Trust, which helps working and retired nurses, midwives and healthcare assistants who are suffering personal or financial hardship.

The campaign has already generated significant support, with celebrities from the world of sport, television and entertainment including Jodie Kidd, Kym Marsh (Coronation Street) Rosie Marcel (Holby City) England cricketer Danni Wyatt and singing duo and social media sensations Max and Harvey all proudly sporting Teejunkie t-shirts.

Doctors and nurses up and down the country have also been buoyed by the designs which give them the chance to show their pride in being part of the NHS.

The site was the brainchild of the team at Clothes2order, whose Trafford Park HQ remains open to produce workwear and uniforms for the NHS, keyworkers and other important sectors. The team wanted to give something back and launched the website just 72 hours from concept. 

The charitable t-shirts will be printed using Clothes2order’s eco friendly GreenprintTM method, which is waterless, uses non toxic ink and is powered by energy from renewable sources.

Clothes2order founder and chairman Michael Conway said: “We are incredibly proud of this initiative and hope to raise significant funds. 

“We felt it was important to try to do something productive and positive to support the people who are putting their lives on the line. 

“The team here has done a fantastic job at bringing Teejunkie to life in record time. We are passionate that t-shirts can help spread positivity, and we hope our designs can bring a bit of fun and celebration of the good that is happening at this difficult time.”

About Clothes2order

Clothes2order creates custom-branded clothing for businesses, teams and communities by printing or embroidering logos and designs onto t-shirts, polo shirts, hoodies, sweatshirts, jackets, caps and other items. At this difficult time it has focused on workwear for key sectors and the NHS. It operates from a state-of-the-art production and distribution facility in Trafford Park, Greater Manchester, where it employs 160 staff. 

The company supplies customers across the UK and in more than 35 countries and has seen revenues soar from £4.4m in 2013 to over £13m last year, with plans to double in size over the next few years.


About Cavell Nurses’ Trust

“Cavell Nurses’ Trust is the charity supporting UK nurses, midwives and healthcare assistants who are facing a personal or financial crisis. Right now, we’re providing emotional and financial support to nursing and midwifery colleagues impacted by Covid-19, as well as other hardships like living with cancer, fleeing domestic abuse or suffering with poor mental health.

“We’re proud the support nursing and midwifery professionals in hardship, but this is only possible thanks to the incredible efforts of individuals and organisations raising vital money to support us.

That’s why we’re delighted to be working with who are helping to raise money through sales of their fantastic tee shirts. Together, we can help ensure there is a safety net in place for those who fall into hardship.” John Harrison, Fundraising Manager.

NHS Charities

The NHS donation will be divided between NHS Charities Together and the Wythenshawe AICU research fund.

“The Acute Intensive Care Unit at Wythenshawe Hospital, Manchester, is one of the region’s major hospitals managing critically ill patients during the COVID-19 pandemic. The unit conducts state of the art research to help patients and their families when they need us most.

We conduct research into new tests to rapidly identify infection, new ways of giving drug combinations to help treat infection, and we test different ways of helping patients to breathe when they get so sick that they need a ventilator. Our doctors, nurses and healthcare professionals partner with patients and the University of Manchester to run national studies and to develop our own new projects. You can see examples of our work at

We work closely with patients recovering from critical illness too, especially patients who need help from a temporary breathing tube in the neck – a tracheostomy. The National Tracheostomy Safety Project is run from our ICU, helping thousands of patients around the world get safer, better care. You can find out more at

Some of this work is funded by various schemes within the NHS and other funding bodies, but we can do so much more vital research with donations to our AICU charitable research fund. That is why we are so proud to be working with who are helping us to raise money to support our research programs through the sales of their tee shirts. Grab yourself a cool tee and know that you are helping vital research for the sickest patients in our hospitals.”

 Dr Brendan McGrath

Consultant in Anaesthesia & Intensive Care Medicine 


The ICU team proudly at Wythenshawe hospital wearing their Teejunkie T-shirts.